Where Movie Lovers Belong

MCG concepted, produced and did all post for the the ArcLight Cinemas campaign. Utilizing incredible makeup, costume and props, Mission Control re-created scenes from fan favorite movies.  We curated a mix of pop culture icons and digital media influencers to be “transformed” into their favorite characters.  The talent included the mastermind behind Marvel Comics, Stan Lee, as Errol Flynn’s Robin Hood and America’s favorite host, Tom Bergeron as The Dude from The Big Lebowski.  Mega YouTube comedy duo SMOSH took on the roles of The Joker and Batman from The Dark Knight. The campaign included behind-the-scenes videos of the production process and tapped into each Influencer’s social media following.