Challenge: Launch a new supplement drink in a highly competitive market and create brand awareness through online and social platforms.
Solution: Developed a dramatic personal story, grabbing the users’ attention while inserting the product organically into native video content. Mission Control then seeded to over 1,000 blogs and Influencers to generate buzz.
Results: Video received over 25 million views on YouTube and was picked up by AOL, MSN, Yahoo and Huffington Post. The story was covered by over 100 newscasts internationally, viewed on over 300,000 sites generating 5 million shares in the first five days. This high interaction rate created a huge debate on the video’s authenticity.