Iluminage Beauty

Challenge:  Perform outreach and tap beauty and lifestyle brands for inclusion in the 2015 CBS Daytime Emmy Party gift bag.

Solution: Secure products from Iluminage Beauty, a prestige beauty brand and manufacturer of copper infused anti-aging pillowcases, for 400 VIP CBS Daytime Emmy Party attendees and 275 audience members of The Talk.

Results: Iluminage Beauty was exposed to The Talk’s viewership of 2.9MM with a brand mention, product description/talking point and featured logo. The opportunity also included a tagged social post on CBS Daytime’s Twitter account and a brand link from TheTalk.com to promote a gift bag giveaway for The Talk viewers at home.