Challenge: Engage the ideal beauty influencer to open the first e.l.f. Cosmetics store on the west coast in Sherman Oaks, California.
Solution: Research and cast a beauty influencer with a track record for bringing out her fans with a genuine interest in working with the brand. Laura Lee filled that role perfectly with her YouTube and social following growing exponentially by the month, and nothing less than remarkable fan engagement.
Results: Laura opened the Sherman Oaks store and enjoyed inclusion in a blog post on Laura’s website as well as inclusion on her Instagram and Snapchat accounts.