Challenge: Concept of campaign was to engage the arch audience to consider membership.
Solution: Mission Control tapped into ArcLight’s social media following to crowd-source fans by engaging them in an interactive contest. Over 500 fans entered by posting a quote expressing what they love about ArcLight. The fan quotes that ranked in the top 100 “likes” and “shares” were chosen to participate in the campaign. The members performed an incredible variety of their favorite movie scene re-enactments for portraits displayed on the storyboard wall in the lobby of the theater’s locations.
Results: Over 500 users engaged with the brand and membership was increased by 25%