ArcLight – Filmmakers

Challenge: In celebration of the cinemas’ 10-year anniversary, ArcLight wanted to showcase its iconic status and increase their existing client membership program.

Solution: Through interview videos and portrait photographs, Mission Control created an authentic message of excellence for the client that resonated with moviegoers. We curated 100 elite filmmakers to express their love for the brand on a storyboard wall featuring their portraits and personal quotes about why they prefer ArcLight Cinemas.

Results: Significant increase in membership.